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China-LA-LA Azienda Directories
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Azienda News:
- Sales and marketing - HBR - Harvard Business Review
Sales and marketing Digital Article Saloni Firasta-Vastani The value you assign sets expectations, shapes behavior, and, once established, is difficult to reverse
- What Salespeople Need from Leaders—at Each Stage of Their Careers
Leading a high-performing sales team requires a personalized talent management approach Salespeople’s needs evolve throughout their careers, and while sales managers often focus on competencies
- A Great Sales Pitch Hinges on the Right Story - Harvard Business Review
The sales team, all wearing company shirts, stopped at a diner for lunch A waitress noticed the logo and approached their table “I love your product,” she said
- 4 Steps That Can Optimize Your Sales Process - Harvard Business Review
Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale But a close is the result of actions and choices that
- 5 Skills Every Salesperson Needs to Succeed - Harvard Business Review
A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople And they make one third as much ” In the pharmaceutical
- 5 Gen AI Myths Holding Sales and Marketing Teams Back
In marketing and sales, the buzz around gen AI is particularly strong According to a recent McKinsey survey of almost 4,000 commercial leaders, one in five sales organizations has already
- How Sales Teams Can Use Gen AI to Discover What Clients Need
Lisa Earle McLeod is a sales strategist and professional speaker whose clients include Salesforce, Kraft Heinz, and Roche She is the author of Selling with Noble Purpose and an expert in sales
- How CEOs Make or Break Sales - Harvard Business Review
A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals A CEO’s involvement in B2B sales deals, while often
- Sensemaking for Sales - Harvard Business Review
The amount of product and service information available to B2B customers—reports, blogs, display ads, email marketing, and more—has become overwhelming, leading to indecision and a sharply
- How Salespeople Game the System - Harvard Business Review
Here’s what to look out for by Timothy M Gardner, Colin Wong and Rick Butler From 2002 to 2016, Wells Fargo employees exploited the bank’s sales incentive program They opened millions of
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