|
- Atlantic Groupe - Page Ambition Globale
“ Attaché à la responsabilisation de ses entités opérationnelles, le GROUPE ATLANTIC fonctionne sur le modèle GLOCAL : Global et Local Partagée par tous, notre ambition est réalisée par chacun dans son entité » *Glocal = Ambition globale + Responsabilité locale Gilles Romagné, Directeur Général du Pôle International
- The concept of glocalization and its incorporation in global . . .
emerged in the international business market, encouraging international organizations to “think global, act local”, using the global brand, but adapting its products to specific local elements and the regional particular
- How companies are getting with the glocalisation programme - HSBC
As more international businesses diversify their supply chains, they are contending with new financial and operational challenges How are they managing the transition to ‘glocalisation’? Has globalisation peaked?
- International Brand Strategy: Build A Global Brand - 2025
Glocal Model The “glocal” approach blends consistent global brand equity with localised adaptations targeting local uniqueness Think Unilever Pros: Brand Unity and local relevance Cons: Challenging to execute, higher costs Most brands fall from highly globalised to highly localised approaches depending on product category and strategy
- Glocalization: Adapting Global Products and Services for . . .
The concept of glocalization stems from the recognition of the simultaneous influence of both universalizing and particularizing tendencies, as a company adapts its products, services, and communication strategies to suit local tastes and regulations (Robertson, 1980)
- Atlantic Groupe - Page Global Ambition
As we are committed to promoting responsibility withing our operating entities, we, at GROUPE ATLANTIC, use our GLOCAL model – a blend of global and local – to realise our ambitions *Glocal = Global ambition + Local Responsability
- Exam 2 International MGMT Flashcards - Quizlet
When considering international advertising efforts, a company that adopts a "glocal" approach is developing a cost-effective common strategy for large regions One cultural difference that companies have had to adjust to when entering the global market is the local habits of daily shopping to neighborhood specialty shops
|
|
|