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- Digital marketing strategies for luxury fashion brands: A systematic . . .
A search of “digital marketing and luxury fashion brands” in Pro Quest, Science Direct, Emerald Insight and Google scholar among the peer reviewed papers in March 2023, only 293 results are found The studies and theories related to digital marketing and luxury fashion brands seem to be limited
- The Ultimate Guide to Luxury Digital Marketing Strategy - ALCE Labs
As Digital Strategists we have gone where no one has gone before to design an updated Luxury Digital Marketing Guide with practical insights to create a winning digital strategy We will focus on defining or redefining your audience, creating content with strategic storytelling, spreading the message while analyzing bleeding-edge trends (AI, Social Media), and measuring and optimizing results
- Digital Marketing for Luxury Brands - 22 Tailored Strategies - Mediaboom
Luxury brands are not just about selling products; they’re about cultivating a community of like-minded individuals in the context of digital marketing for luxury brands Exclusive social media campaigns can foster a sense of belonging and connection
- Luxury in the age of digital Darwinism | McKinsey - McKinsey Company
Digital luxury is increasingly a customer-to-customer (C2C) economy The consumer is central to the shopping journey, from advocacy to sales Luxury consumers, highly engaged on social media, are evolving from paying observers of the show into actors on the stage They are becoming, in effect, another marketing channel
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