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- Home - Aberdeen Strategy Research
Aberdeen Strategy Research, a division of SWZD, has over three decades of extensive experience in independent and credible market research that helps illuminate market realities and inform business strategies
- About Us - Aberdeen Strategy Research
Aberdeen Strategy Research, a division of Spiceworks Ziff Davis (SWZD), illuminates B2B market realities through unbiased, credible research to inspire critical thinking and ignite data driven business actions — among end-users and vendors alike
- Blog - Aberdeen Strategy Research
Authored by Aberdeen View the latest blogposts and bite-sized research insights designed to inspire and inform business strategies
- Intent Data - Aberdeen Strategy Research
What is Intent Data? Aberdeen’s Buyer Intent Data monitors billions of daily web interactions and aggregates those interactions with customer and third-party data to measure an account’s intensity level in researching a Product Category
- 4 Ways Predictive Analytics Can Boost Your Sales - Aberdeen Strategy . . .
Good news – It is now possible to know this, with up to 91% accuracy Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more Alec Sears graduated from Brigham Young University in public relations and business management He is a digital journalist with a focus on the latest trends in business marketing
- Five Reasons Why Contact Centers Move to the Cloud - Aberdeen Strategy . . .
A trend analysis of Aberdeen’s cloud contact center studies between 2013 to 2018 shows that adoption of cloud technology has continuously risen during this time, with varying paces each year So, why are contact centers increasingly incorporating cloud technology into their activities? Financial Flexibility
- Exploring the Tech Investment Landscape with Findings from the State of . . .
In our upcoming Aberdeen Spotlight Series, The State of IT Spend in 2024 Meetup: Managing Choices and Tradeoffs, on Wednesday, January 31, 2024, we take a deep dive into how businesses are investing in technology in 2024 and the strategies that support those decisions
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