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- The four roles of the CMO - Deloitte United States
Half of interviewees in our Redefining the Modern CMO study said having an enterprise wide mindset was the most important factor in a CMO’s success—but simultaneously, only 6% of CMOs said they were actively working on growing revenue across the business And while two-thirds of CMOs aspire to lead their organization’s corporate strategy
- resources for the rapidly evolving role of the CMO The CMO Program
CMO Program | Insights andcutting-edge resources for the rapidly evolving role of the CMO 3 The Four Roles of the CMO As fast-evolving technology, and consumer behaviors collide, the CMO role has evolved substantially, increasing the CMO’s visibility and potential for leadership and influence Though as CMOs actively work to position
- Chief Marketing Officer (CMO) - Deloitte Insights
Learn about Deloitte’s offerings, people, and culture as a global provider of audit, assurance, consulting, financial advisory, risk advisory, tax, and related services
- Digital marketing and the mind of the CMO | Deloitte Insights
Serving the digital CMO To keep pace with the technology- and data-intensive role of the digital CMO, marketing and advertising agencies have been enhancing their technology capabilities by acquiring or partnering with IT consultancies IT consultancies and strategy firms have been buying digital agencies and marketing technology firms
- The CMO’s data imperative - Deloitte United States
According to research from The CMO Survey, marketers believe they’re most transparent with their customers about data collection and data usage That’s especially important when things go awry: Customers who recognize transparency are 2 8 times more likely to continue purchasing from a brand after a data breach has occurred
- The CMOs Growth-Driving Marketing Playbook - Deloitte United States
The CMO’s Growth-Driving Marketing Playbook compiles insights drawn from this group to provide a glimpse into common goals, mandates, and approaches that set them apart from their peers and help them advance the growth agenda
- Redefining the Modern CMO | Deloitte US - Deloitte United States
Analytical tools can help the CMO track all those interactions and determine how to make every customer experience a positive one Unfortunately, survey data from the CMO Council and Deloitte shows too few CMOs are applying their new tools in this way: 34 percent are using them to enhance brand platforms, but only 10 percent are using them to
- Finding Tomorrow’s CMO | Deloitte US
If the CMO’s job since the start of the pandemic has been characterized by rapid acceleration, so has the hiring process Before widespread remote work became the norm, it was unheard of to consider hiring a senior-level executive to join an organization and manage hundreds of employees without having met the candidate
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