- 2024 State of the Beverage Industry: Coffee, RTD coffee category . . .
“Repositioning classic hot coffee products as suitable for iced coffee can help appeal to younger consumers,” it states ”There is also room to grow a younger audience for hot coffee through messaging focusing on comfort In the United States, 34% of Gen Z consumers perceive hot coffee to be comforting (versus 29% for iced coffee) ”
- Beverage-makers turn to coffee ingredients for functionality, flavor . . .
Although the coffee extracts market is poised for growth, it is not without its challenges, experts note According to Research and Markets’ “2025 Coffee Extracts Market Report,” continuous supply chain challenges, combined with economic and geopolitical uncertainties posed significant challenges for coffee extracts manufacturers in 2024
- Coca-Cola releases breakthrough innovation: Coca-Cola with Coffee . . .
On Jan 25, Consumers were also able to receive a free can of Coca-Cola with Coffee, using the Ibotta app, at Walmart stores across the country The offer is only valid on Coca-Cola with Coffee for any variety of its 12-ounce cans The United States is the 50th market to launch Coca-Cola with Coffee, which was first piloted in Japan in 2018
- Bad Ass Coffee of Hawaii launches Love for LA Initiative
Through this initiative, Bad Ass Coffee is raising critical funds to aid wildfire victims by donating proceeds from exclusive merchandise and 15% of all coffee sales for a limited time “We’re heartbroken by the devastating impact these wildfires have had on families and communities in Los Angeles,” said Scott Snyder, CEO of Bad Ass
- Coffee, RTD coffee category recalibrate to meet consumer trends
“The U S coffee market is experiencing the push and pull of conflicting consumer desires,” says Caleb Bryant, associate director of food and drink at Mintel, Chicago “Total U S retail coffee sales are projected to reach $20 8 billion in 2023, up 9 5% from 2022 This growth is primarily attributed to price increases ”
- Fire Department Coffee supports firefighters battling breast cancer
The coffee company launched an initiative to raise funds for firefighters diagnosed with breast cancer through its Fire Dept Coffee Club and Fire Dept Shirt Club “Breast cancer — and so many other types of cancer — affect our sisters and brothers in the fire service,” said Luke Schneider, founder and CEO of the FDC, in a statement
- Reborn Coffee to produce 4th Wave Cold Brew | Beverage Industry
Premier specialty coffee retailer Reborn Coffee Inc , Brea, Calif , announced its readiness to mass produce its newly designed 4th Wave Cold Brew line, with production scheduled to begin in early Q1 2025 in the United States, Malaysia and Korea
- Green Day launches Punk Bunny Coffee | Beverage Industry
Ahead of Green Day’s upcoming global stadium tour, the Oakland, Calif -based rock band announced a new brand: Punk Bunny Coffee This new brand builds on the values of their decade-old Oakland Coffee brand, which was established to provide carefully curated organic, Fair Trade Certified coffee, emphasizing sustainability and community
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