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  • Pepsi enters 2024 with a worldwide rebrand | Dazed
    Over the last few decades Pepsi has had its fair share of pop cultural moments – think its iconic Superbowl ad, collaborations with numerous pop stars, and years of legendary commercials Now, in honour of its first major redesign in 14 years, the beverage company is tapping into the world of digital art Launching today, March 1, this marks a new milestone in the world of fizzy drinks, as
  • PepsiCo Rolls Out New Corporate Brand Identity | ANA
    PepsiCo on Tuesday debuted a corporate rebranding, the first in nearly 25 years The marketing effort features a new logo designed to highlight PepsiCo's portfolio of more than 500 brands, which include Gatorade, Lay's, and Tostitos Just 21 percent of consumers can name a PepsiCo brand other than Pepsi, the company says
  • Stories | PepsiCo Newsroom
    Read the inspiring stories behind PepsiCo’s brands, sustainability efforts, community impact, and innovations shaping the future of food and beverages
  • Pepsi Zero Sugar: Pepsi’s New Logo and Brand System is a Bold Move to . . .
    Discover Pepsi's bold rebrand for a new generation The updated new logo and brand system distance the company from sugar and promote Pepsi Zero Sugar
  • PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic Brand . . .
    PRNewswire -- Pepsi, the iconic global brand, is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years
  • PepsiCo Plays the Long Game in Brand Thinking
    You don’t make it 125 years without a few reinventions But when you’re Pepsi—a brand that lives at the intersection of pop culture and global reach—rebranding isn’t just a facelift; it’s a high-stakes, full-systems rethink
  • Pepsi rebrands itself after 14 years | Creative Brands
    Pepsi, a global beverage giant, has announced a rebrand to its logo and visual identity; a first in 14 years The new design will roll out in the United States this September in the fall for the brand’s 125th anniversary and across the world in 2024
  • Brand on Stand: Pepsi’s new logo and visual identity
    Lastly, we have the new signature that “pulses” to evoke the “ripple, pop and fizz” of Pepsi-Cola According to Pepsi, it brings the rhythm and energy of music, an important part of Pepsi’s legacy Pepsi’s new logo rebranding announcement The logo comes with a 100% flat design and a slightly more metallic version




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