- HOME - GRAJ + GUSTAVSEN
Based in New York City, Graj + Gustavsen (GGNY) partners with Brand Owners, Investors and Operators creating brand experiences that resonate
- PROCESS - GRAJ - GUSTAVSEN
How to see the future today - for stronger brand positioning and better ROI Our process, honed over 30 years, reveals market opportunities and super-charges strategic and creative development We create the conditions that help us go beyond analytics in search of entrepreneurial insights and
- ABOUT - GRAJ - GUSTAVSEN
Since 1989, Graj + Gustavsen has partnered with brand owners, investors and operators to maximize brand value and create brand experiences that resonate and connect deeply with customers The heart of what we do is in our process, driven by discovery and integration of all brand touch-points
- Market Research - GRAJ - GUSTAVSEN
Research is the cornerstone of Graj + Gustavsen’s strategy and marketing approach, providing invaluable insights into consumer behaviors, market trends, competitor landscapes, and emerging technologies
- WHAT WE DO - GRAJ - GUSTAVSEN
What we do includes expertise in private brands, brand extensions, licensing, business incubation, and brand ventures
- Case Study: Talbots Haven Well Within - GRAJ + GUSTAVSEN
In the midst of a global pandemic, Talbots unveiled a bold new initiative: Haven Well Within, a concept that redefines personal wellness and comfort Developed in collaboration with Graj + Gustavsen, a leading strategic and creative brand consultancy, Haven Well Within embodies a spa-like
- G+G IN THE MEDIA - GRAJ + GUSTAVSEN - ggny. com
— Today’s thought leader is Graj Gustavsen co-founder Simon Graj, whose brand transformation agency has guided numerous brands – both established and up-and-coming such as the new footwear line Pinnz – through a changing and challenging marketplace
- SIMONS MICROBLOG - GRAJ - GUSTAVSEN
A collection of thoughts on trends and practices in the Brand Development industry from G+G principal Simon Graj
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