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- Build effective keyword lists - Google Ads Help
Consider using negative keywords to prevent your ad from showing for terms that aren't relevant to your product or service To add a negative keyword, use the following steps: Sign in to your Google Ads account, click the Campaigns icon Click Audiences, keywords, and content, and then click Search keywords Click the "Negative search keywords
- About keyword matching options - Google Ads Help
Keywords are words or phrases that are used to match ads with the terms people are searching for The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can be considered for the auction
- About keywords in Search Network campaigns
Keywords with 2-3 words tend to work most effectively Group similar keywords into ad groups Try grouping your keywords into themes These themes can be based on your products, services, or other categories For example, if you sell rings, you can have a group of keywords for "engagement rings" and another group of keywords for "wedding rings"
- Nützliche Tipps für das Erstellen einer Keyword-Liste
Die Keywords sollten den Begriffen entsprechen, die potenzielle Kunden bei der Suche nach Ihren Produkten und Dienstleistungen vermutlich eingeben Weitere Informationen zum Hinzufügen von Keywords In diesem Artikel werden grundlegende Methoden beschrieben, die Ihnen zu einer Erfolg versprechenden Keyword-Liste verhelfen können
- Keyword-Optionen - Google Ads-Hilfe
Keywords sind Wörter oder Wortgruppen, die verwendet werden, um Anzeigen gezielt auszuliefern, wenn Nutzer nach damit übereinstimmenden Begriffen suchen Mit Keyword-Optionen steuern Sie, wie sehr das Keyword mit der Suchanfrage des Nutzers übereinstimmen muss, damit die Anzeige für die Auktion berücksichtigt wird
- Use Keyword Planner - Google Ads Help
Adding keywords to “Saved keywords” enables you to save them to your plan and organize them later Specify the match type by clicking the Broad match drop-down and selecting a match type Click Add keywords to create a new plan, or click Add keywords to add the keywords to an existing plan Get search volume and forecasts
- Add keywords - Google Ads Help
Expand the “Keywords” section in the slider panel You can add keywords by typing or pasting them one per line, or generate relevant keywords in the “Get keyword ideas” on the right hand side After you create your keywords list, select Save Add keywords to Display and Video campaigns Go to Content within the Campaigns menu
- Keywords: Definition - Google Ads Help
Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads A great keyword list can help improve the performance of your ads and help you to avoid higher prices Poor keywords can ultimately cause you to have higher prices and lower ad position
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