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- Pricing strategy - HBR
The case study focuses on VidMorph, a SaaS company in the video production software business This fictional company needs a pricing strategy for its
- The Good-Better-Best Approach to Pricing - Harvard Business Review
The author, a consultant who has helped many organizations adopt G-B-B pricing, presents a step-by-step guide to devising, testing, and launching the strategy
- How to Build a Better Pricing Strategy - Harvard Business Review
But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how pricing and demand
- Rethink Your Pricing Strategies Amid Economic Uncertainty
Pricing expert Rafi Mohammed warns against hasty changes to keep customers
- A Step-by-Step Guide to Real-Time Pricing
In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies Many retailers now track
- Setting a Pricing Strategy Amid Ever-Changing Tariffs
Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act
- The Pitfalls of Pricing Algorithms - Harvard Business Review
More and more companies are relying on pricing algorithms to maximize profits The use of artificial intelligence and machine learning enables real-time price adjustments based on supply and
- Pricing and the Psychology of Consumption - Harvard Business Review
The way you set prices doesn’t just influence demand It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships
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