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- Branding - American Marketing Association
Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services What is Brand Marketing? Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from competitors Brand marketing aims to connect emotionally with
- What Is Branding? Complete Guide for Marketers in 2025
Discover what branding really means in 2025 Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty
- The Four Steps of Effective Brand Research
Quantitative and qualitative research are crucial tools for building a brand strategy Discover the four steps to effective research that finds insightful
- How Your Brand Strategy Drives Business Growth
A consistent brand helps increase the overall value of your company by reinforcing your position in the marketplace, attracting better quality customers with higher retention rates and raising the perceived value of your products or services
- The Marketers Guide to Modernizing a Legacy Brand
What if your company’s age-old logo and brand identity don’t reflect the breadth of products your company actually produces today? And most importantly, how can you as a brand marketer refresh and modernize a historic brand without losing the consumer love and brand equity that’s taken so many decades to nurture?
- The Best Advertisements of All Time: Top 19 Iconic Campaigns Across Media
The brand sponsored Felix Baumgartner’s record-breaking freefall from the stratosphere, which was streamed live to millions worldwide The feat showcased Red Bull’s association with extreme sports and cemented its reputation as a brand that pushes boundaries
- What is Marketing? — The Definition of Marketing — AMA
Definition of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- The Brandification of Private Labels: Beyond Budget
Private labels, also known as store brands, were considered low-cost substitutes for decades—but their popularity is now booming How and why is this transformation happening? What can retailers learn?
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