the independent theatre alliance is an association of independent theater owners and movie industry professionals working together to meet the needs of our members in a rapidly changing communications and entertainment environment. ita is not about reinventing the movie industry; we're about reviving the movie industry through creativity, adaptability, advocacy and cooperation on a variety of issues: • low-cost digital conversion systems • group discounts on concessions and point-point of purchase items • higher revenues from ticket sales • regional advertising and theater promotions • industry feedback on popular trends and genres • providing a showcase for quality independent films • promoting affordable and fun theater entertainment that serves our communities independent theaters and drive-ins face challenges that can be solved by working together. ita's goal is to find those solutions and share them with our members.
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